Digital channels have a space for every voice and every story. Unlike previously, it is not just a few heavily invested media outlets that control the attention of the audience. Served with an ultimatum, the media industry needs to acknowledge the new breed of competition, question its revenue model and adapt.
The challenges faced by the media and entertainment industry are:
SuneraTech understands the transformation in the media industry from an incumbent’s point of view and provides companies with solutions to increase audience engagement and to adapt to changing demands of advertisers and consumers.