Transforming a Leading Retailer from a Brick-and-Mortar Business Model to Digital

    Transforming a Leading Retailer from a Brick-and-Mortar Business Model to Digital


    The Factory is a leading automotive retail dealer based out of Florida utilizing brick-and-Mortar auction houses to sell their inventory of vehicles.

    Key Technologies: Oracle Integration Cloud Services, Mobile Cloud Services, Database Cloud Services

    The Challenge

    In the current system, dealers transport their vehicles to a local auction house, pay an inspection fee, get run numbers and hope for a buyer to be present at the auction house or online at the moment when their cars runs through the block. If a vehicle does not sell, the dealer pays a no sale fee, and has to decide whether to give it another shot, or to truck it back to the dealership. If the vehicle sells, the buyer pays a percentage of the selling price as fee. This was leading to

    • Dependency on auction houses for sales
    • Too much manual process in the sales cycle
    • Limitations in connecting with the real buyers

    The Solution

    SuneraTech’s Digitalization & Integration Lab helped identify the right Cloud Solution based on its deep experience in Cloud Platforms such as Oracle PaaS, Amazon WS and Microsoft Azure. After a deep discovery process, Oracle PaaS Cloud Services emerged as the clear choice

    Thereafter, we built a mobile and web platform that brings together buyers and sellers and providing visibility of the cars’ inventory anytime and anywhere across the country.

    The high-level solution included the following modules:

    • Appraisal of a vehicle
    • Appraisal Log
    • Inventory with search capabilities
    • Purchasing module with price quote and offers functionality
    • Logs for purchase logs and offer logs
    • Add-on services through external vendors for services, towing, etc.
    • Notification setups for alerts and push notifications to get offers and vehicle availability matching to specified criteria.

    The Result

    • Increased access to market demand; moved from bricks to clicks
    • Enabled seller dealer to publish the used car inventory on digital platform transforming inventory lots to digital catalogs
    • Allowed buyer dealers to be able to search the inventory in real-time any-time any-where and get instant quotes; and make purchases New technologies and customer relationships are opening up new ways of creating value

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