Activision Publishing, Inc. is an American Video Game Publisher based in Santa Monica, California. It serves as the publishing business for its parent company, Activision Blizzard, and consists of several subsidiary studios. In 1988, Activision began involvement in software besides video games, such as business applications. As a result, Activision changed its corporate name to Mediagenic to better represent all its activities. Activision is one of the largest third-party video game publishers in the world and was the top U.S. publisher in 2016.