Promotion
Manufacturers’ payments to retailers for product promotion and merchandising can be an enormous expense – up to 20 percent of revenue and often second only to cost of goods sold. To ensure the maximum return on this investment, it is critical for these companies to understand and manage the effectiveness of trade promotions. Sunera’s promotion platform offers an integrated performance management model to increase marketing effectiveness and improve trade promotion through conducting promotion modelling on multiple brands, categories and products across multiple customers, enabling promotion planning for corporate and customer-specific promotions, conducting mix planning across all types of promotions, such as slotting, market development, coupons, rebates or circular placements and flexible reporting and analysis is provided for the enterprise and at all levels, including category, brand, region, product, customer and promotion.