The consumer goods industry faces a dual problem today: of keeping track of uncertain and changing consumer demands, and of delivering goods in near real-time. Disruptive digital technology has paved the way for an amorphous path of purchase, influenced by various social networking channels, making it difficult for consumer goods companies to operate at profitable levels. Also, the intermingling of the physical world with the digital has led to the rise of the Internet of Things, hence more than ever, the consumer goods industry needs to optimize and alter its processes while keeping consumer demands in sight.
Challenges facing the consumer goods industry:
Suneratech understands the need for robust CRM and ERP solutions so that consumer goods companies can influence and optimize operations while keeping in constant touch with the consumer through various social media channels.