Demand Generation
As growth opportunities abate in domestic markets, attention is shifting to new and emerging economies. Countries such as India, the fourth largest economy in the world (according to purchasing power parity), presents lucrative and diverse opportunities for western companies with the right products, services, and commitment. India’s requirements for equipment and services for major sectors such as energy, environmental services, healthcare, high-tech, infrastructure, transportation, and defence exceeds hundreds of billions of dollars in the mid-term as the Indian economy further globalizes and expands. India’s GDP has potential for a sustained growth of 8-10% for the next decade. Now is the time for many western companies to enter the rising Indian market.
Early market entry to India has many advantages including:
• Ability to lock-up access to key resources and create higher entry barriers
for later entrants
• Ability to set the pattern of buyer preference in both consumer and
industrial markets
• Ability to avail of government concessions and incentives
• Ability to observe and learn market attributes for a longer time period
One might think that global markets are accessible only to large companies with the deepest pockets. However, Sunera’s experience shows that companies of all sizes also have same potential to succeed in international trade due to their flexibility and nimbleness. Sunera demand generation services helps develop and execute roadmaps to launch your presence in global markets:
• Identify and assess the specific opportunities, risks, and challenges in
global markets in a timely and cost-effective manner.
• Determine which technology product offerings in your portfolio should be
marketed in global markets
• Establish local relationships by joint ventures and strategic alliances to handle
issues such as sales, marketing, and distribution.
• Establishing new company operations overseas
• Facilitating regulatory compliance – Make sure that your processes are in line
with both local requirements and Foreign Direct Investment rules using in-market
third party help for legal,accounting, advertising, and public relations
• Managing human resources – Qualify and recruit in-market executives
and determine whom to expatriate to global markets from your current staff